WHAT IS SEO?
Search Engine Optimisation (SEO).
SEO is the science of adjusting a website's code, content, image and structure to make it appear on a search engine result page for particular keywords or combinations of keywords.The marketing end-goal in any SEO venture is to generate a return on your investment, and SEO is capable of generating very attractive returns by bringing more people to your website through search engines.
BENEFITS OF SEO
SEO is one of the most effective and important online marketing strategies. SEO is most effective by ranking your website higher on all the various search engines. Some of the benefits are as follows:
- Increase traffic to your website from all the search engines
- Brand building, since higher spots are associated with higher prestige
- People who visit from search engines are interested in what you’re selling, so they’re more likely to purchase
We will research a set of keywords that will work well for your website and are most effective in being presented on search results. We recommend clients to follow the long-tail keyword strategy, because shorter keywords are very competitive and require substantial resources to compete. Long-tail keywords are often a viable strategy for small businesses. The longer keywords offer higher conversions, because people are specific about what they want.
Link building is an essential part of SEO. You most likely have clicked on a hyperlink that takes you to another website. The best way to understand backlinks, is to view them as votes for your website. The aim is to make your website get more votes, nowadays its all about a popularity contest. With all popularity contest, the person endorsing you matters as well! Having backlinks from spam web sites, and web sites not related to your industry can have a negative to neutral effect. For example, a dental website receiving a backlink from a pavement contractor doesn’t pass as much of a vote as another dental website would. Make sense?
HOW WE DO SEO
We will research and study your business, the products/services that are being offered. We then work to optimise the different pages of your website, create content your visitors will value, and start connecting with other websites to promote yours! Every SEO strategy is different per client but to sum up what’s done during SEO, Keyword Targeting and Link Building.